Toy Kingdom

With Harrods, one of the greatest retail institutions to date, the re-design of the 15 year old department was an opportunity to honour the traditional while composing an ultimate fantasy land that would without doubt reinforce Harrods as the world’s leading Toy Department.

This collaborative journey culminated in the discovery of the Toy Kingdom; a space that reflects the prestige of Harrods all the while manifesting into unexpected and mesmeric worlds. The Big Top, The Enchanted forest, The Wonderland, The Odyssey and The Reading Room make up the five dreamscapes.